AI Insights · Timothy · January 2023
Top 5 iOS Consumer Finance Apps in Kenya: Q4 2022 Performance
An overview of the performance of the top 5 consumer finance apps on iOS in Kenya during Q4 2022, based on weekly downloads and revenue data from Sensor Tower.
In the fourth quarter of 2022, the top five consumer finance applications on iOS in Kenya demonstrated varied performance trends in terms of weekly downloads. Here's a closer look at how these apps fared.
Equity Mobile showed a relatively stable download pattern throughout the quarter. Weekly downloads fluctuated between approximately 580 and 800, peaking at 800 in the first week of October and maintaining a consistent performance with minor ups and downs.
KCB Mobile experienced a slight decline in weekly downloads over the quarter. Downloads ranged from around 440 to 540, with the highest number recorded in the last week of September. The app saw a gradual decrease, ending the quarter at 397 downloads in the final week of December.
Timiza had a more dynamic download trend, starting the quarter with 326 downloads and reaching a peak of 409 in mid-October. The app's downloads then varied, closing the quarter at 292 downloads in the last week of December.
PesaPap demonstrated a consistent download rate, with numbers generally staying between 290 and 380 throughout the quarter. The highest weekly downloads were observed in late October at 380, while the lowest were 268 in the final week of December.
Absa Kenya had the lowest download numbers among the top five apps. Weekly downloads ranged from 142 to 217, with notable fluctuations. The app saw its highest downloads in late October and early December at 217 and 208, respectively.
Overall, these trends provide a comprehensive snapshot of the consumer finance app landscape on iOS in Kenya for Q4 2022. For more detailed insights and data, visit Sensor Tower.
